The Altea Story:
Italian Craftsmanship, Discreet Luxury, and Modern Innovation

Altea is a contemporary Italian lifestyle brand for men and women, rooted in craftsmanship, colour, and innovation. Founded in Milan, the heart of Italian fashion, Altea celebrates Italy in all its richness — from its cultural heritage to its mastery of textile development and modern production.

Each Altea collection reflects a balance of creativity and precision, combining vibrant design with refined elegance. Through innovative and technically advanced manufacturing processes, natural materials and noble fibres are enhanced, not altered — selected through extensive research into yarn innovation and textile performance.

Made in Italy: A Commitment to Excellence

At the core of Altea is an unwavering commitment to Made in Italy manufacturing. For decades, the brand has focused on creating complete, head-to-toe wardrobes that reflect modern Italian living. Every garment — from premium T-shirts and textured polos to knitwear and informal tailoring — is designed with the same philosophy: timeless style, exceptional quality, and effortless wearability.

This dedication to Italian craftsmanship ensures consistency, integrity, and a level of finish that defines true luxury clothing.

Discreet Luxury, Designed for Life

Altea’s evolution is rooted in the foundations of the modern wardrobe, elevated into the realm of discreet luxury menswear and womenswear. By using the finest materials and the most innovative techniques, each piece is designed to endure — both in style and construction.

Rather than chasing trends, Altea creates garments intended for a lifetime of wear. Subtle details, refined textures, and unexpected elements define each collection, offering depth and individuality without excess. This is luxury that reveals itself over time.

Artisanal Italian Knitwear and Textile Innovation

The majority of Altea’s collections are produced in collaboration with specialist suppliers in Umbria and Marche, regions internationally recognised as centres of Italian knitwear excellence. These long-standing relationships with skilled artisans — many of whom operate on a small, highly specialised scale — allow Altea to continually push the boundaries of textile design.

By working closely with these artisans, Altea develops fabrics and garments that transcend surface-level aesthetics, delivering depth, texture, and enduring value.

Ethical Production and Sustainable Responsibility

Sustainability is integral to the Altea philosophy. The brand works tirelessly to minimise its environmental impact at every stage of production — from responsible yarn sourcing to ensuring fair and ethical working conditions.

All yarns are sourced from reputable suppliers that meet rigorous environmental and ethical standards. Additionally, Altea’s localised Made in Italy supply chain significantly reduces carbon emissions associated with transportation, reinforcing a commitment to responsible luxury.

A Modern Italian Lifestyle

Altea represents more than clothing — it embodies a way of living. A celebration of Italian artistry, modern innovation, and thoughtful design, each collection invites the wearer to expect the unexpected, discovering beauty in detail, texture, and craftsmanship.

We invite you to experience and be enriched by the story.

The Altea Story.